by Colleen Cormier | Consumer Engagement
My family recently went to Home Depot to get paint. It wasn’t just any paint. The die hard “Doctor Who” fan in my home decided to paint his bedroom walls Tardis blue. It was not an existing color, nor was it an easy one to blend. The paint technician,... by Taylor W. Wells | Branding
In a recent Success Magazine article, Robin Sorenson, founder of Firehouse Subs, said, “All conversations were about how we presented the brand. We focused on things we were really passionate about and everything ended up working out.” Think about that for a minute:... by Taylor W. Wells | Financial, Marketing
At some point, most financial institutions will find themselves in this boat: they’ve either lost their marketer (or someone on the marketing team) or have finally reached a point where it’s time to hire a marketer. Eventually, you’re going to have... by Taylor W. Wells | Financial, Marketing
Today will examine words that describe the modern business development professional. In the same vein, this is not a scientific or comprehensive list. Rather, it is simply intended as an introductory and 30,000 foot view of terms relevant to business development... by Colleen Cormier | Branding
If you are the person responsible for your bank or credit union brand, odds are you are in love with it. And why not? You’re the person that has spent tons of time, money and energy on developing, preaching and implementing the brand. It’s your baby, complete with a... by Colleen Cormier | Marketing
All too often in financial institutions, we become enamored of how green the grass is on the other side of the fence. We easily become obsessed with all the neat toys and gadgets the competition up and down the street is using. We also tend to try to look just like... by Colleen Cormier | Branding
We often ask our clients, “What makes your credit union or bank different?” Whether it’s the front-line, management or board here’s how they tend to answer: “Service.” “Serving our customers.” “Member service.” “Helping people with our service.” Enough already! Just... by Colleen Cormier | Marketing
Word of mouth marketing (WOMM) has always been a powerful tool to influence business results. The popularity of consumer review sites like Yelp, Trip Advisor, Urban Spoon and even Amazon is a good indicator of how important word of mouth is to today’s consumers....