Reaching Consumers Through Psychographics

Age. Income. Generation. Gender. Geographic location. You name it and marketers can segment it with many demographic tools. The reality is that all demographic and research tools are not created equally. While the examples listed above provide valuable insights, there...

Emerging Niche Markets

Niches, niches, niches. Effective marketing and branding means you will have specific groups (or niches) you target. Your can target females; you target males. You can target Hispanics; you can target Asian Americans. You can target high wealth; you can target low...

Conducting Research Using Social Media

As social media continues to evolve, more businesses are finding different ways to benefit from it. Listening, learning and engaging are still the three guiding principles to using social media for business. Now a fourth one seems to be emerging – research. There are...