by Elizabeth Rider | Marketing
Are you and your marketing team taking a closer look at your digital marketing? If so, then chances are you’ve made at least one of these three common mistakes in your quest to “do more digital.” Here they are, plus tips for how to fix them....
by Mark Arnold | Marketing
After visiting with different credit union and bank marketing executives and discussing their challenges, it’s clear many are facing the same frustrations. Not enough time in the day. Overloaded with data. Can’t keep up with industry changes. And as a former credit...
by Taylor W. Wells | Marketing
Consider the diversity of your financial institution membership. Now consider the diversity of the greater community you serve. More than likely, you are made up of, and can draw from, a vast pool of different people, including a spectrum of ages, nationalities and... by Colleen Cormier | Marketing
Note: The following post is written by Stan Cowan. Twenty years ago the marketing function wasn’t just getting off the ground for credit unions, but also for the financial services industry as a whole. Working for a $1 Billion thrift back then, I was part of a...