by Matt Monge | Content Marketing, Marketing
Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsletters. Most of us have signed up for them for any number of reasons, just like most of us now click “mark as read” if not...
by Taylor W. Wells | Marketing
Periscope. Snapchat. Instagram. Vine. These are all the latest tools in an ongoing marketing onslaught to reach consumers today. And while these new mediums (fads?) are important, financial marketers cannot forget one the most important avenues when reaching their...
by Colleen Cormier | Marketing
Note: The following post is provided courtesy of Paul Jaramillo, president/CEO of Documatix. In a study done last year by The Financial Brand, cross-selling and deepening relationships was the number one marketing priority for the year—making the onboarding period...