Three Ways to Avoid a Sales Culture

Three Ways to Avoid a Sales Culture

“I never look at deals as one deal. I look at them as a gateway to many more.” –Steve Gold, Real Estate Broker and Million Dollar Listing New York cast member   This quote is more than a nugget of gold (pun intended) for anyone in business. It’s also proof...
How To Operationalize Your Brand

How To Operationalize Your Brand

Four Ways To Live Your Brand Across The Entire Financial Institution One question we often hear during a rebrand (once you’ve determined your vision, decided your niches, crafted your message and created your new visuals) is “What’s next?”   The simple answer:...
Your Brand Goes Beyond Your Walls and Hours

Your Brand Goes Beyond Your Walls and Hours

If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock. So let me ask you, what does your billboard say? I ask because a few days ago, a truck pulled in front of me in the middle of traffic,...

Is Your Brand Uncontainable?

Every bank or credit union wants to build a successful brand. But what if you focused on building a financial institution that was “uncontainable?” You can if you read Kip Tindell’s new book Uncontainable. He just happens to be the chairman and CEO of The Container...