by Colleen Cormier | Marketing
In today’s Facebook world, everyone wants consumers to “like” their credit union or bank on Facebook. After all, you often judge your social media success and ROI by the number of members or customers who “like” you on Facebook. So can you buy “like” at your credit... by Colleen Cormier | Marketing
“What’s the ROI of social media?” Do you ever get that question? It’s probably raised at every management team and board meeting. While it’s certainly a fair question (and there’s plenty written about the subject), sometimes social media’s ROI goes beyond numbers.... by Colleen Cormier | Marketing
Yes, I said it. This isn’t a prediction of imminent doom, but if your bank or credit union hangs its social media strategy on Facebook, it’s time to diversify your holdings. Especially if you’re counting on it to reach young consumers. I’m not the only one saying... by Colleen Cormier | Marketing
You can’t measure social media. Facebook is a waste of time. No one wants to hear from their credit union or bank on Facebook. Ever heard any of those objections within your financial institution? Social media experts preach the importance of using these new tools to...