by Taylor W. Wells | Generations
An article in AdWeek magazine highlighted the importance of connecting brands with influential millennial consumers. By influential, the article means those that are more likely to express and share praises and criticisms of brands online with their peers. Think...
by Taylor W. Wells | Strategy
Does your financial institution have a vision statement? Is that vision statement so convoluted with jargon that you don’t really know what it means? You are not alone. In my experience, few people in any organization know that organization’s vision statement, and...
by Taylor W. Wells | Branding
“What’s in a name?”—a famous line from Shakespeare’s Romeo and Juliet—can actually apply to many financial institutions. While several banks and credit unions have descriptive names that clearly articulate who they serve or what they are, several names are just vague...
by Taylor W. Wells | Branding
You’ve probably heard it said that mobile banking means consumers can interact with your financial institution far and wide. Banking anywhere. Banking everywhere. Banking on the go. How about banking “while you go?” According to a recent survey conducted by Feedzai:...
by Taylor W. Wells | Branding
In a recent Success Magazine article, Robin Sorenson, founder of Firehouse Subs, said, “All conversations were about how we presented the brand. We focused on things we were really passionate about and everything ended up working out.” Think about that for a minute:...
by Taylor W. Wells | Branding
Every bank or credit union wants to build a successful brand. But what if you focused on building a financial institution that was “uncontainable?” You can if you read Kip Tindell’s new book Uncontainable. He just happens to be the chairman and CEO of The Container...
by Colleen Cormier | Leadership, Technology
Has your financial institution taken the plunge into Pinterest yet? Industry wide, the jury is still out on whether or not this social media platform is the right choice for financial institutions. Many consultants and industry experts are saying financial...
by Colleen Cormier | Leadership, Marketing
Paul Thompson, certified Credit Union Development Educator, and former CUNA speechwriter, recently wrote a book about the modern credit union movement (modern being anything after 1970). We had the opportunity to visit with Paul recently and ask him about his book...
