Vision Statements in Six Words or Less

Vision Statements in Six Words or Less

Does your financial institution have a vision statement?  Is that vision statement so convoluted with jargon that you don’t really know what it means? You are not alone. In my experience, few people in any organization know that organization’s vision statement, and...

How a Name Change Brought Clarity

“What’s in a name?”—a famous line from Shakespeare’s Romeo and Juliet—can actually apply to many financial institutions. While several banks and credit unions have descriptive names that clearly articulate who they serve or what they are, several names are just vague...

Banking in the Bedroom And Bathroom

You’ve probably heard it said that mobile banking means consumers can interact with your financial institution far and wide. Banking anywhere. Banking everywhere. Banking on the go. How about banking “while you go?” According to a recent survey conducted by Feedzai:...

Is Your Brand Uncontainable?

Every bank or credit union wants to build a successful brand. But what if you focused on building a financial institution that was “uncontainable?” You can if you read Kip Tindell’s new book Uncontainable. He just happens to be the chairman and CEO of The Container...