Being THERE for (Gen-Y)OUNG Adults

Note: The following post is written by Stan Cowan. You’ve heard it a million times. “The Millennials are coming!” But actually, they’re already here. What percentage of your membership base is made up of Gen-Y? 5%? 10% (nationally 15% use a credit union)? Now, what...

Banking in the Bedroom And Bathroom

You’ve probably heard it said that mobile banking means consumers can interact with your financial institution far and wide. Banking anywhere. Banking everywhere. Banking on the go. How about banking “while you go?” According to a recent survey conducted by Feedzai:...
Label at Your Own Risk

Label at Your Own Risk

Marketers love labels. After all, labeling helps us focus our promotions. Since we know for a fact certain demographics are drawn to certain products and services we design entire campaigns geared to one or two groups with mediums we know they use. But what if that...

Don’t Forget These Demographic Groups

In a recent iMedia post, Greg Kihlstrom identified “Three Forgotten Demographics You Should Be Watching.” It’s an excellent piece and one every marketer—especially financial marketers—should read. He eloquently says, “We have more discourse about Millennials….but what...

Reaching Gen Y With Auto Loans

Most credit unions and banks are trying to get younger (see all the Generation Y obsessed marketing efforts). Those marketing promotions tend to lead with auto loans as the top product. However, leading with the auto loan is not a slam dunk when it comes to reaching...