by Taylor W. Wells | Branding, Generations
First, my thanks to syntax-challenged Jedi Master Yoda for helping me craft the title of this entry. More than likely, this isn’t the first thing you’ve read about the upcoming Star Wars reboot opening in theaters in December. I am an unabashed lifelong Star...
by Taylor W. Wells | Generations
The Credit Union National Association recently released the 2015-2016 Environmental Scan. The E-Scan offers insights in 10 primary areas affecting credit unions, including lending, economics, technology and of course marketing. The E-Scan is a must-read for any credit...
by Taylor W. Wells | Generations
Note: The following post is written by Stan Cowan. You’ve heard it a million times. “The Millennials are coming!” But actually, they’re already here. What percentage of your membership base is made up of Gen-Y? 5%? 10% (nationally 15% use a credit union)? Now, what...
by Taylor W. Wells | Branding
You’ve probably heard it said that mobile banking means consumers can interact with your financial institution far and wide. Banking anywhere. Banking everywhere. Banking on the go. How about banking “while you go?” According to a recent survey conducted by Feedzai:...
by Taylor W. Wells | Marketing
This entry comes from Taylor W. Wells, Communications Director for On The Mark Strategies. When I was about 14-years-old, a sharp and searing pain rocked through my lower abdomen early one morning at school. Before lunch that day, I was on the operating table...
by Taylor W. Wells | Marketing
Marketers love labels. After all, labeling helps us focus our promotions. Since we know for a fact certain demographics are drawn to certain products and services we design entire campaigns geared to one or two groups with mediums we know they use. But what if that...
by Taylor W. Wells | Generations
In a recent iMedia post, Greg Kihlstrom identified “Three Forgotten Demographics You Should Be Watching.” It’s an excellent piece and one every marketer—especially financial marketers—should read. He eloquently says, “We have more discourse about Millennials….but what...
by Colleen Cormier | Generations
Most credit unions and banks are trying to get younger (see all the Generation Y obsessed marketing efforts). Those marketing promotions tend to lead with auto loans as the top product. However, leading with the auto loan is not a slam dunk when it comes to reaching...
