2020 Marketing: 10 Things You Need To Examine

2020 Marketing: 10 Things You Need To Examine

January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020).   While understanding trends and...

Make Focus Your Focus In 2015

Happy New Year! As you start this first week in January my guess is your “To Do” list is quite lengthy. Not just your daily tasks (check e-mail, motivate your staff, attend a management meeting, etc.). But also your 2015 list of goals to help your bank or credit union...

The Daily Resolve of Strategic Planning

Strategic planning at most financial institutions is a yearly event. Normally during the third or fourth quarter executives and board members at credit unions and banks gather to discuss the upcoming year’s plans. Goals, budgets and action steps are outlined. Once...

14 Marketing Tasks for 2014

January – the month we look forward to because our new marketing budgets take effect, and we can finally put into practice all those plans we spent so much time making last year. Are your goals set, and are you ready to go? Marketers always have a full plate. My...

Modern Leadership Lessons from Hannibal

“Hannibal was triumph. He embodied it as Hercules personified strength and Odysseus cunning.” Note: The following post was written by Taylor Wells, Communications Director for On The Mark Strategies.  Let me start by saying clearly, no, I am not talking about Hannibal...

Is Multitask Marketing Effective?

As marketers we pride ourselves on how much we are doing.  Ask any marketing executive, manager or coordinator how life is going and the invariable answer is, “Busy; there are so many projects we are doing.” Yes, most marketers are overachievers—and proud of it. Any...