by Mark Arnold | Marketing
January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020). While understanding trends and...
by Mark Arnold | Strategic Planning
Like the swallows coming back to Capistrano in the spring, the return of 100 degree days in Texas in the summer and yet another terrible Transformers movie (for Pete’s sake, Hollywood, please just stop it) sometime during the year, it will soon be time for your...
by Colleen Cormier | Marketing
Happy New Year! As you start this first week in January my guess is your “To Do” list is quite lengthy. Not just your daily tasks (check e-mail, motivate your staff, attend a management meeting, etc.). But also your 2015 list of goals to help your bank or credit union...
by Colleen Cormier | Leadership
Strategic planning at most financial institutions is a yearly event. Normally during the third or fourth quarter executives and board members at credit unions and banks gather to discuss the upcoming year’s plans. Goals, budgets and action steps are outlined. Once...
by Colleen Cormier | Marketing
January – the month we look forward to because our new marketing budgets take effect, and we can finally put into practice all those plans we spent so much time making last year. Are your goals set, and are you ready to go? Marketers always have a full plate. My...
by Colleen Cormier | Leadership
In recent strategic planning sessions for two different clients, I was visiting with the respective CEOs prior to the session. In each case, one of the outcomes both of them desired was a definition of success. They more or less said, “We need to define what success...
by Colleen Cormier | Leadership
“Hannibal was triumph. He embodied it as Hercules personified strength and Odysseus cunning.” Note: The following post was written by Taylor Wells, Communications Director for On The Mark Strategies. Let me start by saying clearly, no, I am not talking about Hannibal...
by Colleen Cormier | Leadership, Marketing
As marketers we pride ourselves on how much we are doing. Ask any marketing executive, manager or coordinator how life is going and the invariable answer is, “Busy; there are so many projects we are doing.” Yes, most marketers are overachievers—and proud of it. Any...
