by Taylor W. Wells | Marketing
“At most companies, average performers get an average raise. At Netflix, they get a generous severance package.” —Reed Hastings, CEO, Netflix Let’s be honest. Many credit unions and banks provide just average service. We say we compete and differentiate on service but...
by Colleen Cormier | Branding
Does branding really work? What’s the return on investment (ROI) of branding? Can you quantify branding? Those are common questions many CEOs, CFOs and boards rightfully ask their marketers. Sometimes there is a myth that you can’t measure branding. However, the...
by Colleen Cormier | Marketing
It’s here! Happy 2014! If you are like most financial marketers, you are probably already off to the races. In fact, at most credit unions and banks the marketing department started their 2014 initiatives back in October of 2013. But January is always a time to...
by Colleen Cormier | Leadership
The 2014 goals for your financial institution are probably already set. Hopefully, many of those goals involve changing your bank or credit union. Because if you are not changing, you are not growing. But your goals maybe should go beyond just changing your financial...
by Colleen Cormier | Leadership
We make a lot of excuses at credit unions and banks, especially when it comes to a lack of growth. But excuses are crutches. It’s time we stop using crutches and start walking into growth. As Jason Jennings, author of The Reinventors, says, “Instead of accepting...
by Colleen Cormier | Leadership
“Change before you have to.” – Jack Welch Most businesses and industries, at some point, run the risk of slowing down and stagnating. Bereft of new ideas and fresh blood, they face a slow downward spiral that descends from excellence to mediocrity and...
by Colleen Cormier | Branding, Marketing
At this week’s CUNA Marketing & Business Development Council conference, Jim Stengel, author of Grow, keynoted the opening session. “We are in the business of transformation and we must create stories that our customers will tell about us,” he challenged...
