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How to Create a Successful SEG Program (Part Two)

by Colleen Cormier | Marketing

One of the most successful select employee group (SEG) programs in the country is Horizon Credit Union ($535 million; Idaho). They created a “Here2Help” concept that connected with both members and potential members. Below is part two of a Q&A with Josh Allison,...

How to Create a Successful SEG Program (Part One)

by Colleen Cormier | Marketing

One of the most successful select employee group (SEG) programs in the country is Horizon Credit Union ($535 million; Idaho). They created a “Here2Help” concept that connected with both members and potential members. Below is part one of a Q&A with Josh Allison,...

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