Don’t Forget Power of Email Marketing

Periscope. Snapchat. Instagram. Vine. These are all the latest tools in an ongoing marketing onslaught to reach consumers today. And while these new mediums (fads?) are important, financial marketers cannot forget one the most important avenues when reaching their...

Instagram shows the human side of banking

If a picture is worth a thousand words (as the old saying goes), how much are a thousand “likes” worth? How about a thousand followers? They could be worth quite a bit to your financial institution when you incorporate Instagram into your digital marketing strategy....