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Wells Fargo Missed It: Your Logo Is Not Your Brand

Wells Fargo Missed It: Your Logo Is Not Your Brand

by Mark Arnold | Branding

Wells Fargo has announced another image repair ad campaign, now featuring an updated logo. This is the third campaign the tainted brand has attempted since its scandalous fallout in 2016. The problem? Your logo is not your brand. As we teach credit unions and banks...

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