Are You All In With Your Brand?

Are You All In With Your Brand?

Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...
Your Brand Needs a Voice

Your Brand Needs a Voice

Think about all the competition your bank or credit union faces. There are all the other banks and credit unions around town, not to mention payday lenders, upstart online banking options and even crowd-sourced lending options. It’s definitely a crowded playing...
Beware of Others Going Rogue With Your Brand

Beware of Others Going Rogue With Your Brand

As a Star Wars geek, one of the movies I’m looking forward to most this December is Rogue One: A Star Wars Story. As an all-new adventure it is sure to be a box office success. However, when it comes to your credit union or bank brand, you never ever want to “go...