Four Ways A Marketing Audit Helps

Four Ways A Marketing Audit Helps

Of course, the bottom line is that marketing audit produces results.

As Lori Perkins, vice president of marketing with Rock Valley Credit Union said, “Business is way up since our marketing audit. The marketing audit, looking back, made my job both better and stronger.

Old School vs. New School Marketing

Old School vs. New School Marketing

Consider the diversity of your financial institution membership. Now consider the diversity of the greater community you serve. More than likely, you are made up of, and can draw from, a vast pool of different people, including a spectrum of ages, nationalities and...
Six Marketing Tasks to Consider in 2016

Six Marketing Tasks to Consider in 2016

As you scan your 2016 marketing calendar, it is probably already full with a complete list of tasks to accomplish this year. But are they the right tasks? Each January I offer suggestions regarding what financial marketing executives should focus on in the coming...

Tear Up Your Marketing

During the Louisiana Credit Union League’s recent marketing conference, Taylor Wells, Matt Purvis and myself had the opportunity to conduct a “Tear it Up” session.” Attendees brought various marketing pieces to the workshop and then panel offered their feedback...

Mystery Shops Show Consistency Concerns

As part of its larger marketing audit services, On The Mark Strategies performs mystery shops. These primarily entail posing as potential customers or members for clients to investigate how competing banks and credit unions interact with consumers. These mystery shops...