Five Must Haves For Your 2016 Marketing Budget

I’m often asked, “How much should we be spending on marketing?” I always reply with a three-word joke, “More. Much more!” The best answer to that question is not so much HOW MUCH you spend, but WHAT you are spending it on. We’re in prime budgeting season. Every credit...

Budget Priorities for 2014

Fall is a love/hate relationship for credit union and banking marketers. Love football season—hate budget season. Love falling leaves—hate falling budgets. Love cool temperatures—hate hot budget conversations. Yes, it is indeed budget season in many credit unions and...