Tips for Improving Your Marketing Writing

Writing is one of the most important elements of marketing. Whether you are producing printed collateral or digital content, what you say and the way you say it has a huge impact on your financial institution’s image. It  affects how your organization’s message...

Test Your Marketing Messages With This Tool

As marketers we write a lot. And a lot of crap. We use (or more like overuse) words such as community, service, people, great, rates, free, etc. As I mentioned in a previous post, we need to cut the copy. But how do you know if the copy you actually write is spot on...