Three Bs of a Successful Brand
Branding touches everything. From the boardroom to the break room to the bathroom. Branding is also your most valuable asset.
Survival Is Not a Strategy
Credit unions and community banks are closing on an almost daily basis. Through a merger, acquisition or sale we lose approximately one non-mega financial institution per day. Whether for economic, competitive, regulation or some other factor the numbers are lowering....
Surprised by a Terrific Consumer Engagement Experience
This entry authored by Taylor W. Wells, Communications Director with On The Mark Strategies A few weeks ago, I went to a big box home improvement store in search of a new grill. Dreams and visions of family cookouts, delicious smells wafting through the air and the...
Selling the Dream, Not the Products
This entry written by Taylor W. Wells, Communications Director with On The Mark Strategies There’s an old saying in business development and marketing — “features tell but benefits sell.” In other words, your bank or credit union will do a better job...
Five Things High Performing Marketing Teams do Better than Their Peers
The role of marketing teams is changing. The 2016 State of Marketing published by Salesforce Research indicates that high performing marketing teams are shifting their mindset and tactics, taking a more intelligent approach to stay ahead in changing times. These teams...
Read This Book to Grow Revenue 15%
In today’s challenging financial environment, credit unions and banks are squeezed more than ever when it comes to making money. Long gone are the days with a six-point spread between interest rate deposits and loans (does anyone other than a historian even remember...
Building Brand Fans
This blog entry authored by Taylor W. Wells, Communications Director for On The Mark Strategies. Banks and credit unions face stiff competition for consumers these days. There is a cacophony of voices out there, all vying for a few moments of attention from your...