Give Your Marketing A Check-Up

Most everyone hates going to the doctor. Even a routine physical is a pain in the…..well, you get the idea. Whether it’s “turn and cough” or “roll up your sleeve and give us a blood sample,” the experience is less than desirable. However, those regular check-ups are...

Watch Putting Tactics Above Strategies

Tasks lists. To do items. Action steps. We all have them. When it comes to marketing at our financial institutions, our lists seem to grow and grow. Update the website. Create a loan promotion. Develop a new product. The action steps to fulfill strategic objectives...