by Elizabeth Arnold | Marketing
Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution. Marketing, marketing, marketing. As a team of seasoned credit union marketers, that’s easy for us to...
by Taylor W. Wells | Marketing
ROI. Return on investment. It’s a term that makes some marketers cringe. However, to effectively gauge whether your marketing budget is delivering the results executive management needs you must calculate the income you are generating less the expenses your are... by Colleen Cormier | Marketing
At many credit unions and banks there can be a natural tension between the chief executive officer and their marketer. After all, most marketers think in color while many CEOs think in black and white. We recently asked several credit union and bank CEOs from various... by Colleen Cormier | Marketing
In a recent Financial Brand article, we asked multiple financial marketing experts, “What’s the ROI of branding?” While it’s a great question and the answers make you think, it got me thinking about return on investment and financial institutions. Do we have to put...