How To Adjust Your Fall Marketing Campaigns

How To Adjust Your Fall Marketing Campaigns

Fall is almost here. While you may still be experiencing 100-degree heat (like those of us in Texas) and the “dog days of August,” Fall (and Fall marketing campaigns) are just around the corner.   Fall has typically meant football, festivals and funnel cakes. Of...
How To KISS Your Marketing Strategy

How To KISS Your Marketing Strategy

If you love someone you tend to kiss them. Your significant other. Your kids. Your pet. And whether you love (or hate) your marketing and marketing strategy, it’s time you KISS it as well.   KISS is a simple acronym you can use when it comes to analyzing your...
Selling the Dream, Not the Products

Selling the Dream, Not the Products

This entry written by Taylor W. Wells, Communications Director with On The Mark Strategies There’s an old saying in business development and marketing — “features tell but benefits sell.” In other words, your bank or credit union will do a better job...
Building Brand Fans

Building Brand Fans

This blog entry authored by Taylor W. Wells, Communications Director for On The Mark Strategies. Banks and credit unions face stiff competition for consumers these days. There is a cacophony of voices out there, all vying for a few moments of attention from your...
Old School vs. New School Marketing

Old School vs. New School Marketing

Consider the diversity of your financial institution membership. Now consider the diversity of the greater community you serve. More than likely, you are made up of, and can draw from, a vast pool of different people, including a spectrum of ages, nationalities and...