Service as a Competitive Advantage is Dead

Service as a Competitive Advantage is Dead

Have you ever driven down the highway and seen a billboard that says, “Come to our Bank? Our service stinks?” Doubt it. Most financial institutions say they compete on service. When I ask credit unions and banks, “What makes you different?” invariably I hear the...
To Move Forward Look Backwards

To Move Forward Look Backwards

“When I hear about a company moving backwards, I get excited.” —Joey Reiman, CEO of BrightHouse, in the book Grow, by Jim Stengel Every bank or credit union wants to grow. Grow loans. Grow deposits. Grow checking accounts. That growth focus often means focusing on the...
How To Analyze Your Marketing Campaigns

How To Analyze Your Marketing Campaigns

ROI. Return on investment. It’s a term that makes some marketers cringe. However, to effectively gauge whether your marketing budget is delivering the results executive management needs you must calculate the income you are generating less the expenses your are...
Movie Quotes Every Marketer Should Memorize

Movie Quotes Every Marketer Should Memorize

I love the movies. Action adventure. Drama. Science Fiction. Living in a house of girls I also see my fair share of romantic comedies and chick flicks. I get to the movies early just so I can see the previews. There actually is a great deal marketers can learn from...
Vision Statements in Six Words or Less

Vision Statements in Six Words or Less

Does your financial institution have a vision statement?  Is that vision statement so convoluted with jargon that you don’t really know what it means? You are not alone. In my experience, few people in any organization know that organization’s vision statement, and...
Six Marketing Tasks to Consider in 2016

Six Marketing Tasks to Consider in 2016

As you scan your 2016 marketing calendar, it is probably already full with a complete list of tasks to accomplish this year. But are they the right tasks? Each January I offer suggestions regarding what financial marketing executives should focus on in the coming...

Five Reasons Your Marketing Fails

We’ve all done it: fell into the false expectations trap. We think we have a killer idea to promote our bank or credit union’s particular product of the month. Maybe it is a new checking account, a special home equity loan or used auto promotion. But for some reason...