by Colleen Cormier | Marketing
“Mark, you will always be a failure in marketing.” Those words echoed through my ears as my boss at the time (the vice president of marketing at a large financial institution) uttered them. I was a lowly marketing coordinator at the time, just one year out of college.... by Colleen Cormier | Marketing
Highly effective marketing is a key driver of success for financial institutions. Without it, banks and credit unions could have the best products and services in the industry, but nobody would know about them. Too bad marketing is often misunderstood. Instead of...