by Colleen Cormier | Marketing
Remember the good old days in marketing when you could write newsletters, brochures and flyers that were jam-packed with text? Line after line of glorious and boring text that rattled on and on about your bank or credit union? Do you also remember the good old days... by Colleen Cormier | Marketing
Writing is one of the most important elements of marketing. Whether you are producing printed collateral or digital content, what you say and the way you say it has a huge impact on your financial institution’s image. It affects how your organization’s message... by Colleen Cormier | Marketing
As marketers we write a lot. And a lot of crap. We use (or more like overuse) words such as community, service, people, great, rates, free, etc. As I mentioned in a previous post, we need to cut the copy. But how do you know if the copy you actually write is spot on...