by Elizabeth Arnold | Generations
“How do we reach Millennials?” is a question we hear often from credit unions and banks, particularly this time of year during strategic planning sessions. It’s a great question, but it’s also one you’ve probably been asking for the last 10 years. It’s time now...
by Elizabeth Arnold | Generations, Leadership
Millennials get a bad rep just about everywhere. If you’re a Millennial on your credit union or bank’s leadership team, then you’re well aware of the uphill battle you fought to get there, and the even greater battles ahead. But let me remind you: Steve Jobs... by Taylor W. Wells | Generations
Note: The following post is written by Stan Cowan. You’ve heard it a million times. “The Millennials are coming!” But actually, they’re already here. What percentage of your membership base is made up of Gen-Y? 5%? 10% (nationally 15% use a credit union)? Now, what... by Colleen Cormier | Generations
Everyone is different and every generation is different. Marketers certainly know that. There is a seismic gap between the Mature Generation and the Millenials. Even Baby Boomers and Generation X have their fundamental...