Five Ways to Prepare for the Coming Recession
I’m an optimist—even in the midst of challenging times I do my best to stay positive. However, there is a looming negative cloud on the horizon we in financial services must address: the potential of a coming recession. Talk to any economist or read any economic...
Financial Marketing and Branding Lessons from Winnie the Pooh
This post is a follow-up to an article posted on cuinsight.com. As I sat in the movie theater the other day, completely absorbed in the tender moments of Disney’s “Christopher Robin” movie, I was reminded of something most Pooh lovers don’t learn until their adult...
Are You All In With Your Brand?
Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...
Three Bs of a Successful Brand
Branding touches everything. From the boardroom to the break room to the bathroom. Branding is also your most valuable asset.
Survival Is Not a Strategy
Credit unions and community banks are closing on an almost daily basis. Through a merger, acquisition or sale we lose approximately one non-mega financial institution per day. Whether for economic, competitive, regulation or some other factor the numbers are lowering....
Surprised by a Terrific Consumer Engagement Experience
This entry authored by Taylor W. Wells, Communications Director with On The Mark Strategies A few weeks ago, I went to a big box home improvement store in search of a new grill. Dreams and visions of family cookouts, delicious smells wafting through the air and the...