Make Your Marketing Memorable

Make Your Marketing Memorable

You spend thousands and thousands of dollars to promote your financial institution every year. So does every other financial institution in your market. How does your marketing make an impact and stand out among the rest of the marketing noise? Or does it? We receive...
Are You All In With Your Brand?

Are You All In With Your Brand?

Branding is not a project. Branding is not one person or department’s job. Branding is not your logo or your look. Branding is who you are. Branding is your positioning strategy. Branding is how your employees represent your credit union or bank. In other words,...
Selling the Dream, Not the Products

Selling the Dream, Not the Products

This entry written by Taylor W. Wells, Communications Director with On The Mark Strategies There’s an old saying in business development and marketing — “features tell but benefits sell.” In other words, your bank or credit union will do a better job...