by Elizabeth Arnold | Marketing
Mindy Uitterdyk is a credit union marketing veteran. She’s currently the VP of Marketing at UniWyo Federal Credit Union, where since 2011 she’s led their team through major strategic marketing endeavors including a rebrand and creating a customized member experience...
by Taylor W. Wells | Branding
Have you ever driven down the highway and seen a billboard that says, “Come to our Bank? Our service stinks?” Doubt it. Most financial institutions say they compete on service. When I ask credit unions and banks, “What makes you different?” invariably I hear the... by Taylor W. Wells | Branding
Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. You will hear a recurring them over and over in this book because it’s that important – details matter. All of them. Everything needs to... by Taylor W. Wells | Marketing
I recently applied for the TSA Pre-Check security clearance. As part of the process you visit a TSA office in person, provide the proper paperwork and answer a few questions. One of the questions they ask while you are there is “What color is your hair?” I said... by Taylor W. Wells | Marketing
In a post earlier this year, I talked about “The Three Fs of Strategic Planning.” In that piece, I offered three ideas you should keep an eye on when doing strategic planning. It’s the same way with marketing. There are several things you should DO and there are... by Taylor W. Wells | Marketing
In the past, the majority of consumers would make visiting your bank or credit union’s nearest location a part of their daily or weekly errands schedule. Some locations even became a kind of gathering spot for consumers, where they could sit, have a cup of coffee and... by Taylor W. Wells | Strategy
It’s that time of year again: strategic planning sessions are here. Once autumn hits, it’s not just football season—it’s planning season. Whether it’s finding a facilitator or gathering data, there are many steps we can take before the session to ensure the planning... by Taylor W. Wells | Branding, Technology
In a lot of ways, the headlong rush into new and innovative technologies is great. People are able to learn, communicate and share ideas at a pace impossible just a few years ago. Consumers are also able to interact with their finances digitally in ways that...