Service as a Competitive Advantage is Dead

Service as a Competitive Advantage is Dead

by | Branding

Have you ever driven down the highway and seen a billboard that says, “Come to our Bank? Our service stinks?” Doubt it. Most financial institutions say they compete on service. When I ask credit unions and banks, “What makes you different?” invariably I hear the...

Make Your Brand Consistent Across All Channels

by | Branding

Note: The following is an excerpt from 30 Ideas to Build and Live Your Brand. For a free copy of the complete book, click here. You will hear a recurring them over and over in this book because it’s that important – details matter. All of them. Everything needs to...

Giving Your Targets Grey Hair

by | Marketing

I recently applied for the TSA Pre-Check security clearance. As part of the process you visit a TSA office in person, provide the proper paperwork and answer a few questions. One of the questions they ask while you are there is “What color is your hair?” I said...

Seven Do’s and Don’ts of Marketing

by | Marketing

In a post earlier this year, I talked about “The Three Fs of Strategic Planning.” In that piece, I offered three ideas you should keep an eye on when doing strategic planning. It’s the same way with marketing. There are several things you should DO and there are...

Are Branches Dying?

by | Marketing

In the past, the majority of consumers would make visiting your bank or credit union’s nearest location a part of their daily or weekly errands schedule. Some locations even became a kind of gathering spot for consumers, where they could sit, have a cup of coffee and...