Millennials are NOT Slackers

I had a very interesting (and in some ways disturbing) conversation last week about the work ethic of millennials – people born in the 80s and 90s. A friend of mine mentioned how his company was focused on hiring more millennials to fill open job positions. He also...

Being THERE for (Gen-Y)OUNG Adults

Note: The following post is written by Stan Cowan. You’ve heard it a million times. “The Millennials are coming!” But actually, they’re already here. What percentage of your membership base is made up of Gen-Y? 5%? 10% (nationally 15% use a credit union)? Now, what...

Stop Lumping X & Y Together

Everyone is different and every generation is different. Marketers certainly know that. There is a seismic gap between the Mature Generation and the Millenials. Even Baby Boomers and Generation X have their fundamental...

Four Ways to Get Your Bank Or CU Younger

Almost every bank or credit union wants to get younger. To reduce the average age of consumers using their financial institution. The average age of membership at credit unions hovers around 48, while the average age of most community banks is not much lower....