by Taylor W. Wells | Branding
An increasing number of banks and credit unions have either undergone a name change or are seriously considering one. Reasons for this include: the need to be more competitive, reaching additional potential new consumers, economic changes limiting the viability of...
by Taylor W. Wells | Financial
A recent article in Adweek magazine highlighted the absurdities in a number of Internet start-up company names. These ran the goofy gamut from Qoop and Heekya to Fairtilizer and the surreal Doostang. The crux of the article is that social media platforms are slowly...
