Bank or Credit Union Name Changes

Bank or Credit Union Name Changes

An increasing number of banks and credit unions have either undergone a name change or are seriously considering one. Reasons for this include: the need to be more competitive, reaching additional potential new consumers, economic changes limiting the viability of...

To Re-Name or Not to Re-Name

A recent article in Adweek magazine highlighted the absurdities in a number of Internet start-up company names. These ran the goofy gamut from Qoop and Heekya to Fairtilizer and the surreal Doostang. The crux of the article is that social media platforms are slowly...