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The Dangers of Stereotyping Social Media Demographics

by Taylor W. Wells | Branding

I have a confession to make. I used to think Pinterest was just for women. It was only after listening to a recent podcast that I realized the error of my ways. Pinterest actually contains a lot of content for men, too. While I’m sure I’m not the only one who was...

How One Credit Union Effectively Uses Pinterest

by Colleen Cormier | Marketing

A hot marketing topic is the wide variety of social media platforms and how marketing professionals use them. We recently visited with Brenna Kowall, Digital Marketing Specialist with Firefighters Community Credit Union ($200 million assets, 27,500 members) in...

A Financial Institution Pinterest Success Story

by Colleen Cormier | Leadership, Technology

Has your financial institution taken the plunge into Pinterest yet? Industry wide, the jury is still out on whether or not this social media platform is the right choice for financial institutions. Many consultants and industry experts are saying financial...

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