Make Focus Your Focus In 2015

Happy New Year! As you start this first week in January my guess is your “To Do” list is quite lengthy. Not just your daily tasks (check e-mail, motivate your staff, attend a management meeting, etc.). But also your 2015 list of goals to help your bank or credit union...

Is Multitask Marketing Effective?

As marketers we pride ourselves on how much we are doing.  Ask any marketing executive, manager or coordinator how life is going and the invariable answer is, “Busy; there are so many projects we are doing.” Yes, most marketers are overachievers—and proud of it. Any...