by Mark Arnold | Financial
Cross-sales. While rarely anybody’s favorite thing to talk about (with the exception of maybe sales trainers) cross-sales are an increasingly vital part of the revenue mix for banks and credit unions. Deepening relationships and getting more from current members and...
by Colleen Cormier | Leadership
Business development is more than bringing donuts to one of your business partners. Much more. One of the most frequently asked questions I get when conducting business development workshops and training is, “How do we reach the C-suite?” The simple answer: you sell...
by Colleen Cormier | Marketing
When you say the word “sell” in a financial institution staff meeting, it’s usually about as well received as the person who shows up to a football game wearing the “other” team’s jersey. There’s a good reason for that. Hard-core selling doesn’t work at financial...
by Colleen Cormier | Marketing
This is Halloween week. A time for ghosts, haunted houses, tricks or treats. And monsters—lots of monsters. Some banks and credit unions allow their employees to dress up on Halloween. In some cases, there is no telling what costumes they will wear to work: Dorothy...
