by Mark Arnold | Financial
In a recent post, I offered Five Ways to Avoid Becoming A Mediocre financial institution. The tips and suggestions offered stemmed from a Credit Union Insight piece regarding Five Signs Your Credit Union is Heading Into Mediocrity. While it’s great to know what the...
by Mark Arnold | Financial
Mediocrity. The very word is detestable. No one wants it. And if you’re a Dallas Cowboys fan like I am you are faced with it every football season. 8-8. Not good enough to make the playoffs. Not bad enough to have a high draft pick. Just “blah.” Does that also...
by Mark Arnold | Financial
When it comes to financial products and services, do consumers buy your people or your institution? According to the book People Buy You, it’s all about your salespeople. Author Jeb Blount goes into great detail about how to have success in sales. Everyone who is in...
by Colleen Cormier | Leadership
Business development is more than bringing donuts to one of your business partners. Much more. One of the most frequently asked questions I get when conducting business development workshops and training is, “How do we reach the C-suite?” The simple answer: you sell...
by Colleen Cormier | Marketing
This is Halloween week. A time for ghosts, haunted houses, tricks or treats. And monsters—lots of monsters. Some banks and credit unions allow their employees to dress up on Halloween. In some cases, there is no telling what costumes they will wear to work: Dorothy...
by Colleen Cormier | Marketing
Sales. The mere mention of the word sends some people—including many of your staff—into convulsions. Some of our employees fear sales. Some of them view sales reluctantly. And some of our staff even hate sales. Why? Because many of our employees don’t have the selling...
by Colleen Cormier | Consumer Engagement, Marketing
Service equals sales. That is a simple but true formula: the better you serve consumers the more sales you typically have. Too many times we separate the two, when in fact they are often one and the same. We also overcomplicate what is involved when it comes to...
