On the Mark Strategies
  • CU Growth Accelerator™
  • Marketing Assessment
  • Strategic Planning
  • Training
    • Leadership Training
    • Member Experience Training
  • BLOG
  • CONTACT
Select Page

How to Create a Successful SEG Program (Part Two)

by Colleen Cormier | Marketing

One of the most successful select employee group (SEG) programs in the country is Horizon Credit Union ($535 million; Idaho). They created a “Here2Help” concept that connected with both members and potential members. Below is part two of a Q&A with Josh Allison,...

How to Create a Successful SEG Program (Part One)

by Colleen Cormier | Marketing

One of the most successful select employee group (SEG) programs in the country is Horizon Credit Union ($535 million; Idaho). They created a “Here2Help” concept that connected with both members and potential members. Below is part one of a Q&A with Josh Allison,...

Categories

  • Branding (219)
  • Consumer Engagement (33)
  • Content Marketing (8)
  • Creativity (3)
  • Culture (6)
  • Employee Experience (7)
  • Financial (33)
  • Future of Work (2)
  • Generations (22)
  • Leadership (108)
  • Learning and Development (7)
  • Marketing (280)
  • Member Experience (4)
  • News (1)
  • Strategic Planning (55)
  • Strategy (33)
  • Technology (22)
  • ABOUT US
  • SPEAKING
  • SERVICES
  • CONTACT
  • BLOG
  • CASE STUDIES
  • RESOURCES
  • SITE MAP
  • HOME