by Matt Monge | Branding, Content Marketing, Marketing
Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers. What we’ve seen, though, is that content marketing and its associated strategies and tactics change just as rapidly as the business...
by Matt Monge | Branding, Content Marketing, Marketing
Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat). It was a dark and stormy night, when suddenly a— er, no, that’s not it either. Let’s try one more time. Now, this is a story all about how my life got...
by Matt Monge | Content Marketing, Marketing
Shares linkedin Twitter Facebook Buffer You have a brand, and you have a marketing strategy in place to get your message out to the masses. If you’re like many of us, what you don’t seem to have, unfortunately, is whatever piece of gadgetry Nicholas...
by Matt Monge | Branding, Content Marketing, Marketing
If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your various content platforms. While a compelling brand personality is an outgrowth of a similarly compelling brand identity, and while doing a deep dive...
by Matt Monge | Branding, Content Marketing, Creativity, Marketing
Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’ collective eyes to glaze over when they come across your credit union’s or bank’s content, ads, or other digital marketing. However, if you understand that... by Colleen Cormier | Marketing
A hot marketing topic is the wide variety of social media platforms and how marketing professionals use them. We recently visited with Brenna Kowall, Digital Marketing Specialist with Firefighters Community Credit Union ($200 million assets, 27,500 members) in...