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10 Content Marketing Tactics You Can Plug in Today

10 Content Marketing Tactics You Can Plug in Today

by Matt Monge | Branding, Content Marketing, Marketing

Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today’s consumers. What we’ve seen, though, is that content marketing and its associated strategies and tactics change just as rapidly as the business...
How Telling Your Brand Story Elevates Your Business

How Telling Your Brand Story Elevates Your Business

by Matt Monge | Branding, Content Marketing, Marketing

Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat). It was a dark and stormy night, when suddenly a— er, no, that’s not it either. Let’s try one more time. Now, this is a story all about how my life got...
Make Your Content More Shareable with These 6 Steps

Make Your Content More Shareable with These 6 Steps

by Matt Monge | Content Marketing, Marketing

Shares linkedin Twitter Facebook Buffer You have a brand, and you have a marketing strategy in place to get your message out to the masses. If you’re like many of us, what you don’t seem to have, unfortunately, is whatever piece of gadgetry Nicholas...
How to Create a Compelling Brand Personality

How to Create a Compelling Brand Personality

by Matt Monge | Branding, Content Marketing, Marketing

If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your various content platforms. While a compelling brand personality is an outgrowth of a similarly compelling brand identity, and while doing a deep dive...
How to Win at Content Marketing: 3 Keys

How to Win at Content Marketing: 3 Keys

by Matt Monge | Branding, Content Marketing, Creativity, Marketing

Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’ collective eyes to glaze over when they come across your credit union’s or bank’s content, ads, or other digital marketing. However, if you understand that...

How One Credit Union Effectively Uses Pinterest

by Colleen Cormier | Marketing

A hot marketing topic is the wide variety of social media platforms and how marketing professionals use them. We recently visited with Brenna Kowall, Digital Marketing Specialist with Firefighters Community Credit Union ($200 million assets, 27,500 members) in...

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