The Darker Side of Social Media

The Darker Side of Social Media

If you operate on any of the more popular social media platforms for your bank or credit union, you know that member or customer complaints can get pretty nasty online. For some reason, people feel emboldened to say things from behind the keyboard that they might not...

Five Ways to Improve Your Marketing Today

In today’s fast and furious age, we are always looking for quick ways to improve. Fast diet plans that guarantee you can drop 20 pounds in two weeks. Quick exercise regimens that offer ways you can move from the couch to a 5K in a month. Do those “get rich quick” type...

Using Social Media to Drive Auto Loans

One of the biggest threats to credit unions and banks when it comes to gaining more direct auto loan business is auto dealers. After all, dealers have a captive audience and use various sales techniques and tactics. You know you are losing loan volume to auto dealers....

Instagram shows the human side of banking

If a picture is worth a thousand words (as the old saying goes), how much are a thousand “likes” worth? How about a thousand followers? They could be worth quite a bit to your financial institution when you incorporate Instagram into your digital marketing strategy....

Can You Buy “Like” At Your CU or Bank?

In today’s Facebook world, everyone wants consumers to “like” their credit union or bank on Facebook. After all, you often judge your social media success and ROI by the number of members or customers who “like” you on Facebook. So can you buy “like” at your credit...