Watch Putting Tactics Above Strategies

Tasks lists. To do items. Action steps. We all have them. When it comes to marketing at our financial institutions, our lists seem to grow and grow. Update the website. Create a loan promotion. Develop a new product. The action steps to fulfill strategic objectives...

Why Your Strategic Plan Is Failing

We’re about halfway through the year now. How is that slice of awesomeness you called your strategic plan working? You know, the plan that was going to change everything about your credit union or bank. The one that was going to ensure you hit your loan and growth...

Did Your Strategic Plan Lose Power?

We will not remember this year’s Super Bowl just for the teams that played, Beyoncé’s halftime show or the commercials. Rather, the most significant occurrence was the 34-minute blackout (power outage) that covered half the stadium in darkness. The biggest game of the...