Branding Is …

Branding Is …

There are thousands of ways to define branding. One formal definition says branding is “the process of determining your competitive advantages, building an institutional culture, a brand strategy and a business strategy to those advantages, and then communicating that...
Vision Statements in Six Words or Less

Vision Statements in Six Words or Less

Does your financial institution have a vision statement?  Is that vision statement so convoluted with jargon that you don’t really know what it means? You are not alone. In my experience, few people in any organization know that organization’s vision statement, and...

Keeping Your Strategic Plan in Focus

As we approach the end of the year, many financial institutions are wrapping up their plans and getting ready for the next phase – execution. This is where the real work begins. You’ve spent the better part of 2015 preparing for this next chapter. It’s time to put the...

How to Focus Your Strategic Plan

In his book Launch, author Jeff Walker says, “Your most scarce resource is focus.” When it comes to strategic planning, you often examine your resources. Do we have enough staff, time or budget to complete a certain strategic initiative? Those are typical resource...