Knowing Yourself is Key

Knowing Yourself is Key

Aristotle famously said, “Knowing yourself is the beginning of all wisdom.”   Do you know your credit union or community bank?   What Aristotle refers to is self-introspection. It’s the exercise of looking at yourself from the outside to...
Marketing Assessment: Go Out and Get Busy

Marketing Assessment: Go Out and Get Busy

Famous author, lecturer and sales guru Dale Carnegie once said:   “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”   We certainly live in a...
Stay True to Your Brand During Pandemic

Stay True to Your Brand During Pandemic

This post originally appeared on news.cuna.org.   Despite disruptions to service, credit unions’ focus on members will serve them well during the coronavirus (COVID-19) crisis, says Taylor Wells, communications director for On the Mark Strategies.   He...
Michael Myers: Brand Ambassador Champion

Michael Myers: Brand Ambassador Champion

When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors.   That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during...
Your Brand Goes Beyond Your Walls and Hours

Your Brand Goes Beyond Your Walls and Hours

If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock. So let me ask you, what does your billboard say? I ask because a few days ago, a truck pulled in front of me in the middle of traffic,...