What’s the ROI of………?

In a recent Financial Brand article, we asked multiple financial marketing experts, “What’s the ROI of branding?” While it’s a great question and the answers make you think, it got me thinking about return on investment and financial institutions. Do we have to put...

Looking for a Marketing Makeover?

Fans of the hit television program Extreme Home Makeover will be keen to jump all over a new contest unique to the financial institution market. The folks at The Financial Brand are coordinating a free marketing makeover to one deserving bank or credit union. Details...