Man-Branding with Manly Bands

Man-Branding with Manly Bands

My soon-to-be husband and I recently purchased his wedding band through an online store called Manly Bands.   “Man branding” isn’t an actual term, but after my interactions with this company, I’m ready to coin the phrase and add it to the dictionary.   Manly...
Money is Emotional, Not Transactional

Money is Emotional, Not Transactional

Connecting Emotionally Elevates Your Marketing & Branding   According to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone...
Logos, Tattoos and Brand Loyalty

Logos, Tattoos and Brand Loyalty

When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company logo tattooed on their bodies. A quick Google search will show thousands of such...
Brand Gaps from the Grand Canyon

Brand Gaps from the Grand Canyon

A brand gap is any difference between what your credit or bank says it does and what it actually does. There are three types of brand gaps. Mark walks you through each of these brand gaps, and how to close them, live from the Grand Canyon.  
How Well Can Your Employees Communicate?

How Well Can Your Employees Communicate?

Last year the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. Early this year they announced the name of the new program as Marriott Bonvoy. Sound confusing? I’m a loyal Marriott customer and didn’t understand the change and...