Service as a Competitive Advantage is Dead

Service as a Competitive Advantage is Dead

Have you ever driven down the highway and seen a billboard that says, “Come to our Bank? Our service stinks?” Doubt it. Most financial institutions say they compete on service. When I ask credit unions and banks, “What makes you different?” invariably I hear the...
Vision Statements in Six Words or Less

Vision Statements in Six Words or Less

Does your financial institution have a vision statement?  Is that vision statement so convoluted with jargon that you don’t really know what it means? You are not alone. In my experience, few people in any organization know that organization’s vision statement, and...

What is the Wake Your Strategic Plan is Leaving?

“When you get an entire organization that’s mindful of its wake, some pretty incredible things can happen.” —Kip Tindell, CEO, The Container Store In his book Uncontainable, Kip Tindell, CEO of The Container Store, talks a great deal about the importance of wake. By...

Give a Little Lagniappe

I learned a new French/Cajun word recently in working with one of my clients (Lafayette Schools Credit Union): lagniappe. It is the French word for “extra.” For example, if you’re cooking up some great Cajun gumbo, you might add a little lagniappe (something extra in...

Make Your Brand Resonate

In a recent Speaker Magazine article, Bruce Turkel, CEO of Turkel Brands, said, “What most people forget is to make the brand resonate with the consumer.” So true, yet so very hard to do—especially for financial institutions. When helping organizations develop their...