by Mark Arnold | Branding
Wells Fargo has announced another image repair ad campaign, now featuring an updated logo. This is the third campaign the tainted brand has attempted since its scandalous fallout in 2016. The problem? Your logo is not your brand. As we teach credit unions and banks...
by Mark Arnold | Marketing
Don’t you love January? The start of a New Year. Fresh beginnings. The hope of achieving all our personal and professional goals. And of course, all the Weight Watchers and Jenny Craig commercials you can possibly see. January also marks the onslaught of endless... by Colleen Cormier | Marketing
Okay, the headline pretty much sums it up. So why are credit unions and banks spending millions and millions on brick and mortar and less and less on their websites? They may not be stupid, but perhaps they are crazy. There is a great deal wrong when we view branches...