The Three “Hs” of a Strong Brand

As I mentioned in a previous post, one of the best branding books I’ve read recently is What Great Bands Do by Denise Yohn. An amazing quote in the book that hit me was: “The challenge then becomes what I often call the ‘head + heart + hands and feet’ problem. For...

What Great Financial Institution Brands Do

Every credit union and bank wants a great brand. Not a mediocre brand. Not an average brand. A great brand. Many strategic plans and initiatives at banks and credit unions focus on branding. For a financial institution to truly succeed in today’s hypercompetitive...