Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping businesses, credit unions and banks achieve their goals with strategic marketing insights and energized training.
Part One: Three Brands Suffering from Identity Crises
Today we begin a three-part series (posting Monday, Wednesday and Friday) looking at brands suffering from identity crises and what banks and credit unions can learn from these situations. The... (more)
Five Must Haves For Your 2015 Marketing Budget
We?re in prime budgeting season. Every credit union or bank marketer are sharpening their pencils and crunching their numbers. We budget for business development, give-a-ways, annual meetings, promotions, websites and... (more)