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Name That Brand Tune

Name That Brand Tune

If your brand were a song, what song would it be?   There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your...

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Four Strategic Planning Myths

Four Strategic Planning Myths

In a previous post we talked about Four Branding Myths. While we referenced Big Foot, the Loch Ness Monster and Elvis, we also “myth busted” a few common assumptions when it comes to branding. The same holds true for strategic planning. There are many myths,...

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Strategic Planning Traps

Strategic Planning Traps

Many credit union and bank executives dread strategic planning. It's the same routine year after year, and decisions made at the strategic planning session are rarely addressed again until the next session...a year later. But it doesn't have to be this way. These...

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Logos, Tattoos and Brand Loyalty

Logos, Tattoos and Brand Loyalty

When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company logo tattooed on their bodies. A quick Google search will show thousands of such...

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Let’s Taco-bout Burger King

Let’s Taco-bout Burger King

Burger King (BK) announced it is adding tacos to its menu. The second largest fast food chain in the world, with a menu that consists primarily of burgers and chicken sandwiches, is going rogue and adding something completely outside of its wheelhouse to its menu....

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How Well Can Your Employees Communicate?

How Well Can Your Employees Communicate?

Last year the Marriott Rewards and Starwood Preferred Guest (SPG) loyalty and rewards programs merged. Early this year they announced the name of the new program as Marriott Bonvoy. Sound confusing? I’m a loyal Marriott customer and didn’t understand the change and...

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