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A Good Brand Allows for Occasional Promotions
At this year's Financial Brand Forum a few weeks ago, keynote speaker and brand guru Guy Kawasaki had a terrific offering of wisdom for attendees. One that really stuck with me went a little something like this: Your brand is the thing that earns your credit union the...
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Four Competitors to Compare
Whether you are conducting a strategic planning session, developing your marketing plan or creating your brand, knowing your competitors is a key to success. As Sun Tzu said in The Art of War, “If you know the enemy and know yourself, you need not fear the result of a...
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1 Knowing/Doing Gap in Strategic Planning
Check out his third entry in our latest vlog series on strategic planning!
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Are You Really Who You Say You Are?
In a now infamous rant several years ago, Dennis Green, former coach of the Arizona Cardinals once said after a game, “They are what we thought they were.” One of legendary coach Bill Parcells’ most famous quotes was, “You are what you are.” I was reminded of those...
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2 Tips to Strategic Planning
Last month we kicked-off a three-part series of video blogs on strategic planning with "3 Fs to Strategic Planning." Enjoy part two in the series, "2 Tips to Strategic Planning."
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Read This Book To Create Powerful Moments
When it comes to marketing and branding we tend to think about big strategic issues. Who we are trying to reach. What our messaging is. How can we best communicate how we are different. But maybe we should also start thinking about moments. That is the premise from a...
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Branding Is Not Solely Up to Marketing
Whew. It's so good to get that off my chest. As a former financial institution marketing executive, the idea that the brand is solely the responsibility of marketing is a heavy (and false) weight to bear. For your bank or credit union brand to achieve success,...
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Three Key Attributes A Strategic Planning Facilitator Offers
For most progressive-thinking banks and credit unions, strategic planning is a critical season of the year. A big investment in time, resources, bandwidth and money is made in this critical process. The decisions made (and not made) at your strategic planning session...
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3 Fs to Strategic Planning
Growth-minded banks and credit unions make a considerable investment of time, energy and resources in their strategic planning process. Join On The Mark Strategies founder and president Mark Arnold as he discusses the "3 Fs to Strategic...
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Four Questions Marketers Should Ask Every Week
Marketers are asked a lot of questions. What is the result from this campaign? When you are going to have that project complete? When is the website going to be updated? What do you do every day? Okay, maybe that last question is a bit harsh (but I’m betting if you...
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Make Your Own Products a Marketing Priority
While traveling through Oklahoma recently, I made a quick stop at Braum’s, a regional ice cream and fast food establishment. I ordered the standard combo meal and was caught off guard when the person at the register asked me if I’d like a chocolate or vanilla shake...
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How NOT to Apologize For Your Service Blunders
People are not perfect. Even your best employees make a mistake from time to time. When that mistake happens to your members or customers, the way your financial institution handles it determines how forgiving the consumer is. Here’s an example of what not to do. When...
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