Want Growth? Refine Your Niche.

Want Growth? Refine Your Niche.

If you want a case study in defining your niche, look no further than Oxygen. It’s a FinTech company targeting freelancers and gig workers underserved by other financial institutions. Every piece of their marketing makes it clear – we serve non-traditional workers. If...
Seven Reasons Employees Will Stay with You Forever

Seven Reasons Employees Will Stay with You Forever

When you find an “A” player, hire an “A” player. That’s the employee retention philosophy we use at On The Mark Strategies and it’s helped us grow our business significantly. But for many credit unions and community banks the question is also: how do you keep “A”...
What’s Your Organization’s Mindset?

What’s Your Organization’s Mindset?

I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or community bank’s success?   No!   If you want to succeed, you’ll have to change how you look at a lot of things. And you must make sure...
How Allied FCU Jumpstarted Loan Growth

How Allied FCU Jumpstarted Loan Growth

How do we grow loans? When’s the best time to plan for the future? How do we go beyond simply making money? These questions are on the minds of every credit union leader, but the answers aren’t easy to find.   I recently interviewed Tonia Clark, CEO of Allied...
Focus Like a Barn Swallow

Focus Like a Barn Swallow

A Barn Swallow is a little bird found abundantly across North America…and it has a strategic focus unlike any other. It’s recognizable by it’s cobalt blue and orangey-gold color, it’s long, forked tail unique to the swallow family and the annoying habit they...
Chief Vision Officer

Chief Vision Officer

When it comes to visionary leadership, they say “sight” is seeing the seeds in the apple, while “vision” is seeing the apples in the seeds.   In Simon Sinek’s book, The Infinite Game, he talks about how critical it is for leaders to play the game (leading a...