by Mark Arnold | Branding
If you want a case study in defining your niche, look no further than Oxygen. It’s a FinTech company targeting freelancers and gig workers underserved by other financial institutions. Every piece of their marketing makes it clear – we serve non-traditional workers. If...
by Sean Galli | Content Marketing, Marketing
In the classic movie “Ferris Bueller’s Day Off,” Ferris misses school to go on a series of crazy adventures. During one famous scene, Ferris’ economics teacher takes attendance and repeatedly calls, “Bueller? Bueller? Bueller? Bueller?” Ferris never answers. ...
by Mark Arnold | Strategy
When you find an “A” player, hire an “A” player. That’s the employee retention philosophy we use at On The Mark Strategies and it’s helped us grow our business significantly. But for many credit unions and community banks the question is also: how do you keep “A”...
by Elizabeth Rider | Branding
I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or community bank’s success? No! If you want to succeed, you’ll have to change how you look at a lot of things. And you must make sure...
by Shawn Temple | Employee Experience
If you’re one of the many executives wondering how to align your organization in the new working environment, you’re not alone. Work has changed. COVID didn’t start the change, but there’s no doubt it accelerated it. Some companies have decided they will...
by Sean Galli | Marketing
Your job as a financial organization is to help people fight inflation. “Inflation” has always a dirty word, but its effects are especially nasty these days. You need only drive past a gas station or walk down a grocery store aisle to see its impact on me, you and...
by Shawn Temple | Strategy
A Barn Swallow is a little bird found abundantly across North America…and it has a strategic focus unlike any other. It’s recognizable by it’s cobalt blue and orangey-gold color, it’s long, forked tail unique to the swallow family and the annoying habit they...
by Shawn Temple | Culture
I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the Eastern Caribbean. Subsequently, it only affirmed my belief that I should change my residence to somewhere in the tropics. The cruise was fun, the ship...
by Shawn Temple | Leadership
When it comes to visionary leadership, they say “sight” is seeing the seeds in the apple, while “vision” is seeing the apples in the seeds. In Simon Sinek’s book, The Infinite Game, he talks about how critical it is for leaders to play the game (leading a...
