BLOG

Does Your Brand Care As Much As It Cleans?

An interesting TV commercial for Woolite detergent caught my eye a few days ago. Yes, laundry detergent caught my eye. What stuck out most about the ad was its concluding line … “Woolite cares as much as it cleans.” For most consumers, it doesn’t get much more humdrum...

read more

Pumpkin Spice Used Car Loans?

A series of funny memes is making the rounds on Facebook that for once doesn’t involve cats. Here's the one that stuck with me most:     I love autumn as much as the next person (maybe even more). Cooler weather after a hot Texas summer, Friday night football,...

read more

Why My Roommate Banks With Simple

Hannah Pickle is a thriving professional in the high-powered marketing office of a 12-story Dallas luxury senior living community. She’s always on the go, balancing family, volunteer and night school responsibilities. She’s also my 22-year-old roommate, a tech-savvy...

read more

Q&A with Rory Rowland

Rory Rowland is a mentor, colleague and friend. He’s been a faithful coach through the years, both before On The Mark Strategies and since. But I’m not the only one Rory has coached. He recently launched a new employee coaching program that teaches credit union and...

read more