Build a Lasting Brand Through Brand Identity, Naming and Brand Training
Your name and your brand are your financial institution’s most valuable assets. When you re-brand or rename your financial institution, you only get one chance to get it right. You must develop a clear, unique identity, and that requires a specific and measurable approach.
Our trademarked four-step Brand Wayfinder™ process ensures that your financial institution develops a strong brand and/or name, vision and mission which:
- Differentiates your financial institution
- Defines and resonates with your target demographics
- Reflects what your financial institution is really about
- Provides cohesiveness for business decisions
- Makes your financial institution memorable
- Builds staff buy-in to your identity
- Sets up your financial institution for long-term growth
Brand Wayfinder™ Steps
- Step 1: Research
We conduct and analyze both quantitative and qualitative research, as well as use any existing research you have. We also conduct mystery shops of your branches and competitors.
- Step 2: Strategy
Using the research collected and analyzed in step one, your leadership team (executives and possibly your board) participates in a two-day brand workshop which provides a roadmap for implementing your brand. We guide your team to make the decisions which define your brand’s DNA
- Step 3: Creative
The decisions you make in step two provide the foundation of your visuals and messaging which give your brand a voice. During this step, we conduct a visual assessment of your current visuals to help you determine if your current materials need updating to match your brand’s look and feel.
- Step 4: Brand Training
Your staff must buy in to your brand for your brand to be successful. Employees at all levels must be committed to it. Brand training teaches your employees why your brand is important and how to live it daily.
I want to personally thank you for the time that you spent with the UFirst Team. Everyone thoroughly enjoyed our time together, as well as the conversations and flow of ideas that we came up with. You have a true gift as a facilitator and your sincerity for what you do is very apparent. I am thrilled to be working with your company and I look forward to all of our future interactions as we move UFirst forward.