Is growth keeping you up at night?

Strategic branding, marketing and training for financial organizations.

Our clients see these results

Anyone can say they do financial marketing, but do their numbers back it up?
1.65%
ROA

12.71%
Loan
Growth
6.29%
Member
Growth
13.20%
Asset
Growth
18.13%
Net Worth
‍Growth

Stand out in a crowded market

It’s harder than ever to get consumers to pay attention to you. Stop shouting into the noise. Clarify your brand and focus your message so they see you as the only solution to their financial problems.

Mark Arnold Speaking

Plan for long-term growth

In the financial industry’s ever-changing landscape, you cannot afford to not have a plan. Create and execute a strategic plan that sets your organization up for sustainable growth.

See what really works

Consumer behavior has changed forever. It’s time for your marketing to change too. Complete a marketing assessment in just 45 days to learn how you need to pivot.

Designer getting input on logo design
Mark Arnold Speaking in front of engaged audience

Increase audience engagement

Events and conferences are back, and your audience is hungry to learn. Give them a keynote or breakout session they’ll remember for years to come.

Client Testimonials

Eric Pointer
“In the last year since we worked with On The Mark Strategies, every month has been a record month over the previous year –particularly when it comes to checking accounts and loans. We would not be as successful as we are now without Mark and his team.”

Eric Pointer

CEO, Credit Union of Texas
$2 billion assets

Dwayne Herrera
“Working with On The Mark Strategies was a great experience. They guided us through the brand process and presented a variety of logos with rationale and insight. We selected a logo that will serve us well for many years and will resonate with our members and community.”

Dwayne Herrera

CEO, Zia Credit Union
$203 million assets

Dave Krause
“On the Mark Strategies is a partner that will help you grow. Our overall brand strategy is more effective, we’ve adapted and adjusted our approach to engaging members, and our entire team is equipped with skills needed to deal with the new normal. On The Mark Strategies has provided tons of extra value.”

Dave Krause

CEO, UniWyo FCU
$494 million assets

Clients We Serve

Mountain West Bank Logo
Commonwealth Credit Union Logo
First Bank logo
Safe FCU Logo
Benchmark Bank logo
Credit Union of Texas Logo
Tyndall Credit Union logo
Allegacy Federal Credit Union Logo

Recent Posts

Fun Holiday-Themed Marketing Ideas

It’s the most wonderful time of the year…especially for credit union or community bank marketers!

Three Ways to Thank Consumers

You’re not getting far off the starting block without saying the occasional “thank you.”

You’re Boring? Then Market Like an Insurance Company

Marketing can make the most “boring” things into exciting experiences. Take insurance companies, for example.