GUIDING AND BLAZING TRAILS FOR CREDIT UNION AND BANK SUCCESS
SPEAKING | BRANDING | PLANNING
Strategic marketing & branding solutions to increase your ROA by 25% or more
“On The Mark Strategies is a partner that will help you grow. Our overall brand strategy is more effective, we’ve adapted and adjusted our approach to engaging members, and our entire team is equipped with skills needed to deal with the new normal.”
“On The Mark Strategies is our one stop shop. They can do everything for us that we need. It’s amazing to have a partner who understands our culture, our objectives and who we are.“
“On The Mark Strategies has a unique ability to guide you through a session, make you think differently and ultimately walk away with something concrete you can work with to really grow the credit union. I’ve been through two strategic planning sessions and one workshop with them, and miraculously it always happens!”
Speaking | A keynote speaker sets the tone and energy level for your event and often determines your audience’s decision to attend your next one. Our dynamic keynote speakers are financial industry experts who connect with your audience, introduce leading edge concepts and demonstrate passion for the topics they present. We educate, engage and entertain your audience while customizing all speeches to your organization’s needs.
Branding and Name Changes | Building a lasting brand is the only way to differentiate your financial institution in a saturated market and industry. Our trademarked branding process guides your team to develop a strong brand and/or name which resonates with your target demographics, reflects what your financial institution is really about, provides cohesiveness for business decisions and sets you up for long-term growth.
Strategic Planning | Strategic planning is more than a glorified to-do list. Our trademarked approach is different. You will leave your planning session with a roadmap of where your financial institution is headed in the future, as well as tools to keep your team accountable for executing your plans. We incorporate fun into your session while ensuring that your financial institution always strives for greatness.
Marketing Audits | Take your marketing to the next level with strategic and tactical recommendations you can implement immediately. Our team of experts reviews your marketing collateral, strategy, budget, calendar, plan and digital channels. We also mystery shop your branches and competitors to identify your financial institution’s brand gaps and competitive advantages. A marketing audit isn’t just for marketing. It makes your entire organization more cohesive.
Creative Services | Creative visuals give your name and brand a voice, but they don’t drive your brand. Strategy does. Our creative team is tuned into your brand from day one so we understand your brand strategy. We immerse ourselves in your brand’s DNA to fully understand your creative needs and create visuals that bring your brand to life.
Journey Mapping and Member Engagement Training | How do you want customers or members to feel when they do business with you? Your answer to that question begins the journey mapping process for your financial institution’s consumer experience. Our process enables you to thoughtfully standardize service and experiences at every delivery channel, successfully train your staff to those standards and make your financial institution more memorable.
BRANDING AND MEMBER EXPERIENCE