Book A Free Consultation
Brand Training

You can build a beautiful brand, but if your staff don’t buy into it then that brand will never work.

Help them see the “why” behind their individual roles at your financial organization so you can all move forward in the same direction.

Unite Your Staff Under One Vision

When your team understands where you’re taking them and why, there’s nothing they won’t do for you. Create unity and excitement as everyone works together toward one vision.

Boost Team Morale

Your people are tired. They need a reminder of why they get out of bed every morning. Show them how their jobs are a calling, not just a paycheck.

Get the Right People on the Bus

Launching a new brand is a line in the sand moment. Either your team members are on board or they’re not. Keep those who will propel you forward and use brand training to organically weed out those holding you back.


“I consider On The Mark Strategies more of a partner than a vendor. Our relationship with them is personal at this point. They know credit unions. Our board trusts them, our managers trust them, and our staff responds well to them.”

Brian Leger

CEO, Meritus Credit Union
$272 million assets

“The brand training with On The Mark Strategies helped eliminate any questions our staff may have had about the new brand. The three-hour session was engaging, informative and helped us deliver the message of what brand is.”

Patty Smith

Chief Marketing Officer, Commonwealth CU
$1.9 billion assets

After completing brand training, People’s Credit Union saw an 81% increase in an auto refinancing campaign compared to results from the exact same campaign the year before. The only thing that changed was their staff’s implementation of the brand.