Growth will no longer happen by osmosis. Growth will take intentionality.

Some of the most exciting videos out there are sizzle reels. Here's what you should know.

When something goes wrong, how many members of your “team” will you find encircling each other? Encircling you?

An airplane needs all sorts of people to function, and you need employees working in their best roles.

Good copywriting isn’t any less important this month than it was last month. In fact, it’s always important.

What does a great speaker do? A great speaker educates your employees, engages them and yes, entertains them.

When it comes to marketing, you never want to see your institution fail. Here's how to succeed.

The three steps to our newly created 52-Week Social Media Challenge will help you develop solid online habits.

These three words seem easily understandable on the surface, but they’re actually as deep as an ocean.

The initiatives you decided to pursue in your strategic planning session are essential to your success in 2023.

While there are several ingredients to success, there are none as critical as discipline.

Imagine if your credit union or community bank was as memorable as a holiday movie. It would be a game-changer!

Trust me: it’s worth the time and energy to fight over your institution’s future.

Give your members or customers an identity that sells.

Your credit union or community bank’s name has a meaning vital to your success.

As leaders, we must see everything—including what is closest to us. That should start with your people.

Good leadership isn’t a game of who can fool the other. It’s about getting results.

It’s the most wonderful time of the year…especially for credit union or community bank marketers!

You’re not getting far off the starting block without saying the occasional “thank you.”

Marketing can make the most “boring” things into exciting experiences. Take insurance companies, for example.

It's been a hard year. Use your products to bring some cheer to your customers and members this holiday season.

America’s military has shown time and again the power of great marketing to stir people to great action.

During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?

Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.

There are plenty of lessons you learn from being “the new guy.”

Don't cast your brand aside after one fun night. Let’s take a look at what really brings it to life.

All organizations, including credit unions and community banks, struggle with delegation and bottlenecks.

You want as many ideas as possible during strategic planning. But sometimes, all you get are crickets instead.

Q4 stress can quickly lead to an exasperated workforce if you’re not careful. Let's change this situation.

If you're going to play the game, it’s important you know your competition’s strategy.

Who’ll steer your institution's future? Do you know? If not, you’re entering dangerous waters.

These days, your credit union or community bank can’t afford to fall behind.

We're talking today about the Working Genius model, but I'm curious, has anyone ever said, "Nice going, genius," to you?

Influencers are quite diverse, and they're a great addition to your social media marketing plan.

Marketing lessons are everywhere. Take parenting, for example.

These days, it’s all about the consumer’s experience. And you don’t need to go far to see that.

The short answer: you should have a marketing budget. Now let’s talk about the long answer.

For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable.

Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind?

I recently read "The Infinite Game" by Simon Sinek. Great book. I highly recommend it.

Video marketing is vital when it comes to communicating about the important events at your institution.

In sales they say, “always be closing.” For leadership, the phrase should be “always be reading.”

Marketing during an economic downturn may feel counter-intuitive. Slimy even.

In the wake of economic instability and shifting financial winds, you’ve likely been a part of several discussions...

Organizational clarity, or lack thereof, is sometimes easier to recognize in another organization than our own.

If you want a case study in defining your niche, look no further than Oxygen.

How do you escape a cycle of non-engagement? Here are three social media strategies to get you going.

When you find an “A” player, hire an “A” player. That’s the employee retention philosophy we use at On The Mark...

I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or...

If you're one of the many executives wondering how to align your organization in the new working environment, you're...

How do we grow loans? When’s the best time to plan for the future? How do we go beyond simply making money?

Your job as a financial organization is to help people fight inflation. “Inflation” has always a dirty word...

A Barn Swallow is a little bird found abundantly across North America...and it has a strategic focus unlike any other.

I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the...

When it comes to visionary leadership, they say “sight” is seeing the seeds in the apple, while “vision” is seeing...

Yes, we’re asking you to think about the new year in the middle of summer vacations and backyard BBQs.

I recently had the opportunity to sit down with Don Arkell, owner of CU Lending Advice.

If you need tips for executing your strategic plan, let's first look at the wrong way to do it.

Your credit union or community bank needs new members or customers.

Who said professional development books can’t also be great summer reads?

Developing a video strategy at your credit union or community bank is critical.

For many of us, those three words put an iconic song in our heads that will hang around for at least a week.

For years, credit union training and community bank training has emphasized features and benefits, features and...

Your credit union or community bank is constantly chasing younger demographics – Gen Zers...

The Brooklyn Nets were a heavy favorite to win it all in the NBA playoffs this year. Emphasis on “were.”

We’re all familiar with the saying it’s the small things that matter. Here’s how that leadership principle...

No one likes to make people wait, but sometimes you have to do it.

Do you like M&Ms? They’re definitely a favorite snack of mine - small, easy to swallow and you’re able to finish a...

Your website says a lot about you. To say the right things about your brand, your website may need a redesign.

Failure accomplishes valuable things in ourselves that we wouldn't realize otherwise.

If you hire a speaker for your next event or training, doesn't that cost money? Shouldn't you just do it in-house?

Many things come in threes: the three little pigs; the three wise men; the three musketeers.

There are common marketing mistakes that are easy to fall into no matter how long you've been in the business.

“Mergers.” They can sound cold, and there’s a tendency to treat credit union mergers or mergers between community...

Hitting a home run in leadership is not unlike hitting a home run in baseball. Every industry has its Legacy members.

Credit unions and community banks obsess over those they serve. And rightfully so!

Word-of-mouth is the number one source of growth for community chartered credit unions and banks.

It’s the best time of the year! College basketball and March Madness© bring us the greatest tournament in the world!

The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing.

What is luck in leadership? Is there something to it?

Member communication can sometimes feel like another thing on your to-do list, especially if you're also juggling...

Sometimes, pictures of what leaders need to be come from the most unexpected places. Like a crowded airport.

Cable is out. Streaming is in.

You’ve likely seen the graphic showing two people near a mountaintop.

You want to get younger. But how? Try sticker marketing...

Strategic initiatives. Action plans. Timelines. Every credit union or community bank in some form or fashion has...

Don't throw ideas at a wall and see what sticks. Hone a TikTok strategy.

Being someone’s valentine is a special experience. Truffles. Fancy dinners.

What a game, what a halftime show and what about those commercials!

If done correctly, strategic planning for credit unions is a blast.

Strategic planning—now there are two words that can strike cynicism and frustration into the hearts of any bank or...

“All we have to decide is what to do with the time that is given us.”

“Slump? I ain’t in no slump….I just ain’t hitting.”

Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsl

Father's Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good...

Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today's consumers.

Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat).

You have a brand, and you have a marketing strategy in place to get your message out to the masses.

If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your...

Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’...