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Marketing

Fun Holiday-Themed Marketing Ideas

It’s the most wonderful time of the year…especially for credit union or community bank marketers!
Sean Galli
Marketing
Branding

Three Ways to Thank Consumers

You’re not getting far off the starting block without saying the occasional “thank you.”
Sean Galli
Branding
Marketing

You’re Boring? Then Market Like an Insurance Company

Marketing can make the most “boring” things into exciting experiences. Take insurance companies, for example.
Sean Galli
Branding
Strategy

Holiday Products Consumers Love

It's been a hard year. Use your products to bring some cheer to your customers and members this holiday season.
Austin Lohnes
Marketing
Branding

Three Marketing Lessons from the US Military

America’s military has shown time and again the power of great marketing to stir people to great action.
Sean Galli
Marketing
Strategy

Bump, Don’t Butcher Your Marketing Budget

During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?
Mark Arnold
Marketing

Write Email Newsletters People Want to Read

Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.
Sean Galli
Leadership

Why You Should Lead Like a New Hire

There are plenty of lessons you learn from being “the new guy.”
Shawn Temple
Branding

Your Brand Is More Than a Fun Costume

Don't cast your brand aside after one fun night. Let’s take a look at what really brings it to life.
Sean Galli
Leadership

Let Go, and Let Others

All organizations, including credit unions and community banks, struggle with delegation and bottlenecks.
Shawn Temple
Strategy
Speaking

All-Aboard! How to Get Maximum Participation During Planning Sessions

You want as many ideas as possible during strategic planning. But sometimes, all you get are crickets instead.
Mark Arnold
Leadership

Employees Falling Like Leaves? Here’s How to Keep Them Going

Q4 stress can quickly lead to an exasperated workforce if you’re not careful. Let's change this situation.
Sean Galli
Strategy

Know Your Competition’s Next Move

If you're going to play the game, it’s important you know your competition’s strategy.
Mark Arnold
Strategy
Leadership

Time’s Ticking…Don’t Forget to Succession Plan!

Who’ll steer your institution's future? Do you know? If not, you’re entering dangerous waters.
Mark Arnold
Learning & Development

Five Must-Read Industry Articles From 2022 (So Far)

These days, your credit union or community bank can’t afford to fall behind.
Sean Galli
Branding
Leadership

Nice Going, Genius

We're talking today about the Working Genius model, but I'm curious, has anyone ever said, "Nice going, genius," to you?
Shawn Temple
Marketing

Can Social Media Influencers Help Your Brand?

“Social media influencers.” You’re already cringing just thinking about them. After all, they’re just Instagram...
Sean Galli
Marketing

What Parenthood Teaches Us About Marketing

Marketing lessons are everywhere. Take parenting, for example.
Austin Lohnes
Branding
Marketing

Five Consumer Experience Statistics You Should Know

These days, it’s all about the consumer’s experience. And you don’t need to go far to see that.
Sean Galli
Marketing

Does Marketing Have a Place in Your Budget?

The short answer: you should have a marketing budget. Now let’s talk about the long answer.
Mark Arnold
Strategy

Up Your Game to Beat Walmart

For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable.
Austin Lohnes
Marketing

What Gen Z Wants (and how to give it to them)

Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind?
Sean Galli
Leadership

The Infinite Game

I recently read "The Infinite Game" by Simon Sinek. Great book. I highly recommend it.
Shawn Temple
Marketing

Three Crucial Moments to Use Video Marketing

Not unlike the birthdays, graduations and weddings that can forever play on repeat because you shot them on video...
Sean Galli
Leadership

Email Updates Every Leader Should Subscribe To

In sales they say, “always be closing.” For leadership, the phrase should be “always be reading.”
Elizabeth Rider
Marketing

Keys to Marketing During an Economic Downturn

Marketing during an economic downturn may feel counter-intuitive. Slimy even.
Elizabeth Rider
Strategy

Three Ways to Broaden Your Revenue Stream

In the wake of economic instability and shifting financial winds, you’ve likely been a part of several discussions...
Austin Lohnes
Leadership
Branding

Do You Know What You Want Your Employees to Do?

Organizational clarity, or lack thereof, is sometimes easier to recognize in another organization than our own.
Shawn Temple
Branding

Want Growth? Refine Your Niche.

If you want a case study in defining your niche, look no further than Oxygen.
Mark Arnold
Marketing

Three Social Media Strategies to Increase Engagement

In the classic movie “Ferris Bueller’s Day Off,” Ferris misses school to go on a series of crazy adventures.
Sean Galli
Strategy

Seven Reasons Employees Will Stay with You Forever

When you find an “A” player, hire an “A” player. That’s the employee retention philosophy we use at On The Mark...
Mark Arnold
Branding

What’s Your Organization’s Mindset?

I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or...
Elizabeth Rider
Leadership
Training

How to Align Your Organization When Your Staff is Spread Out

If you're one of the many executives wondering how to align your organization in the new working environment, you're...
Shawn Temple
Strategy

How Allied FCU Jumpstarted Loan Growth

How do we grow loans? When’s the best time to plan for the future? How do we go beyond simply making money?
Sean Galli
Marketing

Three Marketing Messages to Help Your Members Fight Inflation

Your job as a financial organization is to help people fight inflation. “Inflation” has always a dirty word...
Sean Galli
Strategy

Focus Like a Barn Swallow

A Barn Swallow is a little bird found abundantly across North America...and it has a strategic focus unlike any other.
Shawn Temple
Branding
Leadership

Cruise, Don’t Drift, to Get Organizational Clarity and Alignment

I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the...
Shawn Temple
Leadership

Chief Vision Officer

When it comes to visionary leadership, they say “sight” is seeing the seeds in the apple, while “vision” is seeing...
Shawn Temple
Leadership
Strategy

We’re Halfway to 2023. Are You Ready?

Yes, we’re asking you to think about the new year in the middle of summer vacations and backyard BBQs.
Elizabeth Rider
Strategy

How to Grow Loans in the Second Half of the Year

I recently had the opportunity to sit down with Don Arkell, owner of CU Lending Advice.
Mark Arnold
Strategy

Tips for Executing Your Strategic Plan from the Top

If you need tips for executing your strategic plan, let's first look at the wrong way to do it.
Sean Galli
Branding
Marketing

Three Ways to Get New Consumers (and Retain Them Too)

Your credit union or community bank needs new members or customers.
Sean Galli
Learning & Development

What We're Reading This Summer

Who said professional development books can’t also be great summer reads?
Elizabeth Rider
Marketing

Five Successful Video Marketing Examples and Why They Work

Developing a video strategy at your credit union or community bank is critical.
Austin Lohnes
Leadership

Don't Stop 'Til...

For many of us, those three words put an iconic song in our heads that will hang around for at least a week.
Shawn Temple
Branding
Training

Could You Sell This Pencil?

For years, credit union training and community bank training has emphasized features and benefits, features and...
Taylor Wells
Branding
Training

Testimony of a First-Time Homebuyer

Your credit union or community bank is constantly chasing younger demographics – Gen Zers...
Sean Galli
Leadership

The Difference Between How and Why

The Brooklyn Nets were a heavy favorite to win it all in the NBA playoffs this year. Emphasis on “were.”
Shawn Temple
Leadership

Looking for a Leader

We’re all familiar with the saying it’s the small things that matter. Here’s how that leadership principle...
Austin Lohnes
Branding
Training

Three Ways to Improve Your Lobby Experience

No one likes to make people wait, but sometimes you have to do it. Like it or not, waiting is part of your lobby...
Sean Galli
Strategy

Is Your Strategic Plan "Snackable?"

Do you like M&Ms? They’re definitely a favorite snack of mine - small, easy to swallow and you’re able to finish a...
Mark Arnold
Branding

Seven Easy Ways to Refresh Your Website

Your website says a lot about you. Everything from color themes to formatting tells your members or customers about...
Sean Galli
Leadership

What to Do When You Fail

Failure accomplishes valuable things in ourselves that we wouldn't realize otherwise.
Taylor Wells
Training
Speaking

Three Ways a Speaker Energizes Your Organization

If you hire a speaker for your next event or training, doesn't that cost money? Shouldn't you just do it in-house?
Mark Arnold
Leadership

Three Things You Must Always Communicate

Many things come in threes: the three little pigs; the three wise men; the three musketeers.
Mark Arnold
Marketing

Five Marketing Red Flags to Avoid

There are common marketing mistakes that are easy to fall into no matter how long you've been in the business.
Mark Arnold
Strategy

Four Ways to Turn Mergers into Partnerships

“Mergers.” They can sound cold, and there’s a tendency to treat credit union mergers or mergers between community...
Mark Arnold
Leadership

How to Hit a Home Run in Leadership

Hitting a home run in leadership is not unlike hitting a home run in baseball. Every industry has its Legacy members.
Austin Lohnes
Leadership
Training

Too Much Turnover? New Hire Journey Mapping Can Help.

Credit unions and community banks obsess over those they serve. And rightfully so!
Sean Galli
Marketing

What Makes a Good Testimonial

Word-of-mouth is the number one source of growth for community chartered credit unions and banks.
Austin Lohnes
Leadership

Winning Leadership in March and Beyond

It’s the best time of the year! College basketball and March Madness© bring us the greatest tournament in the world!
Shawn Temple
Marketing

How to Win an Academy Award With Your Marketing

The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing.
Mark Arnold
Leadership

Why Good Leaders Don't Need Luck

What is luck in leadership? Is there something to it?
Austin Lohnes
Branding
Marketing

When Members Are In Trouble, Communicate Double

Member communication can sometimes feel like another thing on your to-do list, especially if you're also juggling...
Sean Galli
Leadership

We Need You to Lead Us

Sometimes, pictures of what leaders need to be come from the most unexpected places. Like a crowded airport.
Shawn Temple
Marketing

Everything You Need to Know About YouTube TV

Cable is out. Streaming is in.
Sean Galli
Leadership

Three Leadership Pitfalls and How to Avoid Them

You’ve likely seen the graphic showing two people near a mountaintop.
Sean Galli
Branding
Marketing

Want Younger Members? Try Sticker Marketing.

You want to get younger. But how? Try sticker marketing...
Sean Galli
Strategy

Focus: Strategy's Secret Weapon

Strategic initiatives. Action plans. Timelines. Every credit union or community bank in some form or fashion has...
Mark Arnold
Marketing

Should You Be on TikTok?

If you still religiously watch the Amazing Race (like I do), you probably know the Holderness Family.
Mark Arnold
Marketing

Does Your Marketing Spread the Love?

Being someone’s valentine is a special experience. Truffles. Fancy dinners.
Sean Galli
Marketing

Marketing Lessons From Super Bowl 56 Commercials

What a game, what a halftime show and what about those commercials!
Mark Arnold
Strategy

Cast A Vision During Strategic Planning

If done correctly, strategic planning for credit unions is a blast.
Mark Arnold
Strategy

Seven Ways To Immediately Improve Your Strategic Planning Process

Strategic planning—now there are two words that can strike cynicism and frustration into the hearts of any bank or...
Mark Arnold
Strategy

Marking the Halfway Point of 2021

“All we have to decide is what to do with the time that is given us.”
Mark Arnold
Marketing

How to Get Out of a Marketing Slump

“Slump? I ain’t in no slump….I just ain’t hitting.”
Mark Arnold
Marketing

5 Tips for Writing Email Newsletters People Want to Read

Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsl
Mark Arnold
Branding
Marketing

What TV Fathers Teach Us About Content Marketing

Father's Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good...
Mark Arnold
Marketing

10 Content Marketing Tactics You Can Plug in Today

Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today's consumers.
Mark Arnold
Branding
Marketing

How Telling Your Brand Story Elevates Your Business

Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat).
Mark Arnold
Marketing

Make Your Content More Shareable with These 6 Steps

You have a brand, and you have a marketing strategy in place to get your message out to the masses.
Mark Arnold
Branding
Marketing

How to Create a Compelling Brand Personality

If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your...
Mark Arnold
Branding
Marketing

How to Win at Content Marketing: 3 Keys

Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’...
Mark Arnold
Marketing

Systemize Your Marketing For Success

“You do not rise to the level of your goals. You fall to the level of your systems.”
Mark Arnold
Marketing

Go Deep Rather Than Wide With Your Marketing

When you think about how to make your marketing stand out, it's tempting to want to use every marketing channel...
Mark Arnold