It’s the most wonderful time of the year…especially for credit union or community bank marketers!

You’re not getting far off the starting block without saying the occasional “thank you.”

Marketing can make the most “boring” things into exciting experiences. Take insurance companies, for example.

It's been a hard year. Use your products to bring some cheer to your customers and members this holiday season.

America’s military has shown time and again the power of great marketing to stir people to great action.

During slowdowns, most institutions start cutting their marketing budgets. But is that the right strategy?

Email newsletters are a dime a dozen these days. That means it’s more important than ever to stand out.

There are plenty of lessons you learn from being “the new guy.”

Don't cast your brand aside after one fun night. Let’s take a look at what really brings it to life.

All organizations, including credit unions and community banks, struggle with delegation and bottlenecks.

You want as many ideas as possible during strategic planning. But sometimes, all you get are crickets instead.

Q4 stress can quickly lead to an exasperated workforce if you’re not careful. Let's change this situation.

If you're going to play the game, it’s important you know your competition’s strategy.

Who’ll steer your institution's future? Do you know? If not, you’re entering dangerous waters.

These days, your credit union or community bank can’t afford to fall behind.

We're talking today about the Working Genius model, but I'm curious, has anyone ever said, "Nice going, genius," to you?

“Social media influencers.” You’re already cringing just thinking about them. After all, they’re just Instagram...

Marketing lessons are everywhere. Take parenting, for example.

These days, it’s all about the consumer’s experience. And you don’t need to go far to see that.

The short answer: you should have a marketing budget. Now let’s talk about the long answer.

For decades, Walmart has prided itself on its low prices. They’re virtually unbeatable.

Let’s play a little word association game. When I say Gen Z marketing, what word comes to mind?

I recently read "The Infinite Game" by Simon Sinek. Great book. I highly recommend it.

Not unlike the birthdays, graduations and weddings that can forever play on repeat because you shot them on video...

In sales they say, “always be closing.” For leadership, the phrase should be “always be reading.”

Marketing during an economic downturn may feel counter-intuitive. Slimy even.

In the wake of economic instability and shifting financial winds, you’ve likely been a part of several discussions...

Organizational clarity, or lack thereof, is sometimes easier to recognize in another organization than our own.

If you want a case study in defining your niche, look no further than Oxygen.

In the classic movie “Ferris Bueller’s Day Off,” Ferris misses school to go on a series of crazy adventures.

When you find an “A” player, hire an “A” player. That’s the employee retention philosophy we use at On The Mark...

I’m sure you’ve all heard about having a growth mindset. But is that the only mindset vital to your credit union or...

If you're one of the many executives wondering how to align your organization in the new working environment, you're...

How do we grow loans? When’s the best time to plan for the future? How do we go beyond simply making money?

Your job as a financial organization is to help people fight inflation. “Inflation” has always a dirty word...

A Barn Swallow is a little bird found abundantly across North America...and it has a strategic focus unlike any other.

I recently witnessed one of the best examples of organizational clarity and alignment on a week-long cruise to the...

When it comes to visionary leadership, they say “sight” is seeing the seeds in the apple, while “vision” is seeing...

Yes, we’re asking you to think about the new year in the middle of summer vacations and backyard BBQs.

I recently had the opportunity to sit down with Don Arkell, owner of CU Lending Advice.

If you need tips for executing your strategic plan, let's first look at the wrong way to do it.

Your credit union or community bank needs new members or customers.

Who said professional development books can’t also be great summer reads?

Developing a video strategy at your credit union or community bank is critical.

For many of us, those three words put an iconic song in our heads that will hang around for at least a week.

For years, credit union training and community bank training has emphasized features and benefits, features and...

Your credit union or community bank is constantly chasing younger demographics – Gen Zers...

The Brooklyn Nets were a heavy favorite to win it all in the NBA playoffs this year. Emphasis on “were.”

We’re all familiar with the saying it’s the small things that matter. Here’s how that leadership principle...

No one likes to make people wait, but sometimes you have to do it. Like it or not, waiting is part of your lobby...

Do you like M&Ms? They’re definitely a favorite snack of mine - small, easy to swallow and you’re able to finish a...

Your website says a lot about you. Everything from color themes to formatting tells your members or customers about...

Failure accomplishes valuable things in ourselves that we wouldn't realize otherwise.

If you hire a speaker for your next event or training, doesn't that cost money? Shouldn't you just do it in-house?

Many things come in threes: the three little pigs; the three wise men; the three musketeers.

There are common marketing mistakes that are easy to fall into no matter how long you've been in the business.

“Mergers.” They can sound cold, and there’s a tendency to treat credit union mergers or mergers between community...

Hitting a home run in leadership is not unlike hitting a home run in baseball. Every industry has its Legacy members.

Credit unions and community banks obsess over those they serve. And rightfully so!

Word-of-mouth is the number one source of growth for community chartered credit unions and banks.

It’s the best time of the year! College basketball and March Madness© bring us the greatest tournament in the world!

The Academy Awards are this weekend, and it’s a good time to think about what makes award-winning marketing.

What is luck in leadership? Is there something to it?

Member communication can sometimes feel like another thing on your to-do list, especially if you're also juggling...

Sometimes, pictures of what leaders need to be come from the most unexpected places. Like a crowded airport.

Cable is out. Streaming is in.

You’ve likely seen the graphic showing two people near a mountaintop.

You want to get younger. But how? Try sticker marketing...

Strategic initiatives. Action plans. Timelines. Every credit union or community bank in some form or fashion has...

If you still religiously watch the Amazing Race (like I do), you probably know the Holderness Family.

Being someone’s valentine is a special experience. Truffles. Fancy dinners.

What a game, what a halftime show and what about those commercials!

If done correctly, strategic planning for credit unions is a blast.

Strategic planning—now there are two words that can strike cynicism and frustration into the hearts of any bank or...

“All we have to decide is what to do with the time that is given us.”

“Slump? I ain’t in no slump….I just ain’t hitting.”

Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsl

Father's Day is this weekend; and as much fun as it is to give the father figures in our lives an appropriately good...

Pumping out great content is part of the game if you hope to remain top-of-mind — and wallet — with today's consumers.

Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat).

You have a brand, and you have a marketing strategy in place to get your message out to the masses.

If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your...

Your content marketing efforts can either accelerate your growth, or they can be part of what causing consumers’...

“You do not rise to the level of your goals. You fall to the level of your systems.”

When you think about how to make your marketing stand out, it's tempting to want to use every marketing channel...